Not mad at coffee, just disappointed
We're here to create healthy minds through healthy habits. Because if you can change your mind, you can change anything.
-
Our Philosophy
-
We source best-in-class ingredients with the lowest toxins and the highest quality and potency. Our ingredients simply work and we have the scientific proof to back it up. We want to leave the world better than we found it, so we use eco-friendly packaging and ethically source our ingredients
-
-
What sets MUD\WTR® apart is our commitment to quality and sustainability. We source our ingredients from trusted suppliers who share our values and prioritise organic and fair trade practices. We believe in supporting ethical and responsible farming methods that have a positive impact on both the environment and the communities involved.
We are more than just a beverage company; we are a community of like-minded individuals who strive for a healthier and more conscious lifestyle. We believe that when we take care of ourselves, we can better take care of others and the world around us. That's why we actively support initiatives that promote wellness, environmental sustainability, and social causes.
-
Our Story
-
We wanted to take the time to talk you through where we came from and why our founder, Shane, came up with MUD\WTR®. Shane liked coffee: the smell, the taste and most importantly he liked the ritual. Something about a freshly brewed cup made him feel like he could take on more and do it better.
-
-
But the dream stopped there. He would finish the cup and have an anxious peak of sprinting alertness, followed by a jittery, unproductive crash. It would ruin his sleep and leave him groggy the next day. So he would order another cup to “bring me back to life,” and the vicious cycle continued.
-
-
Long story short, he dropped coffee, lost his ritual and set out to create a new one. If he was going to drink something every day, it should support mental clarity, physical performance and immunity. And, of course, it had to taste good. That’s when MUD\WTR®’s OG :rise Cocoa blend was born. As soon as Shane questioned his coffee habit, something weird happened—he started questioning everything. Hustle culture tried to sell the idea that sleep is for the lazy. It’s a weird flex. But then Shane started listening to experts talk about how this misguided philosophy has resulted in whole swaths of society sacrificing their health, creativity and emotional well-being in the name of “sleeping when you’re dead.”
-
-
MUD\WTR® started with a question: “Why are so many people addicted to coffee?” We followed it upstream, which led to bigger questions about mental health, psychedelics and sleep. And now we’re on a mission to create healthy minds through healthy habits. Because if we take care of our habits, we are taking care of our minds, and if we take care of our minds then we're better equipped to lead fulfilling, vibrant lives. Everything from how we treat each other to how we treat the planet, all the way down to ho we treat ourselves, all starts from a healthier ...within.
If you change your mind, you can change anything.
Thanks for joining us on this journey!